This is a video case study for a fictional Dove campaign. This was a university studio project that took place over the course of one semester for entry in the New York Festivals Advertising Awards 2023 (Student Category). This campaign was worked on by Lily Nadine, Shima Azmira Bte Rohmat, Hilda Choo Xuan Yi, Tan Shuyan Regina, and Faith Gan YuFei. This campaign was worked on from inception to video case study completion. Everything seen in the video was worked on and created by the above team. I myself worked more on the creative aspect of the project, along with Shima. I helped with the creation of some of the campaign artefacts and collaterals, along with the editing of the video. Motion graphics are credited to Shima.
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